Program Areas

The conference program will provide comprehensive coverage of tobacco control issues. The conference is organized around the seven Program Areas listed below:

• Comprehensive Tobacco Control Programs or Combined Strategies

Presentations may review or provide evidence on the effectiveness of comprehensive tobacco control programs, discuss ways to organize comprehensive programs, or present case studies on organizing and managing comprehensive tobacco control programs. Abstracts in this category need to address a combination of at least three program areas (e.g., media, policy, prevention, cessation). Presentations could also deal with working with a limited budget and training and support of local and State organizations or coalitions. Abstracts that discuss a comprehensive approach to one program area (e.g., cessation, youth prevention, disparities, or media) should be submitted to that one program area.

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• Evaluation and Surveillance

Presentations could discuss conducting and analyzing population-based surveys on tobacco use and consequences; defining and measuring outcomes to evaluate tobacco control programs or specific interventions; conducting evaluations with limited funding; addressing tobacco-use measurement issues; preparing evaluation designs; organizing process evaluations of tobacco control programs; collecting and reporting program data to policymakers; and applying innovative qualitative and quantitative research methods.

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• Cessation, Nicotine, and the Science of Addiction

Presentations could cover topics such as incentives; reimbursement and insurance issues; telephone quitline services; innovative delivery methods; cessation programs in health care or other settings; cessation programs for youth and adults; cessation interventions for specific populations; advances in the understanding and treatment of nicotine addiction; and cessation training programs and certification.

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• Increasing Diversity/Eliminating Disparities

Presentations could address increasing diversity in the tobacco control movement; encouraging partnerships and involvement of various population groups in the planning, implementation, and evaluation of tobacco control programs; and strategies for identifying and eliminating disparities related to tobacco use among population groups defined by gender, race, ethnicity, education, income, disability, geographic location, or sexual orientation.

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• Public Policy and Advocacy Strategies

Presentations could address issues such as promoting and enforcing clean indoor air ordinances and laws, youth access laws, tobacco taxes, and marketing restrictions. This program area also includes advocating for the funding of tobacco control programs and maintaining successful coalitions for advocacy purposes.

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• Media and Communications Strategies

This program area could cover topics such as planning, implementing, and evaluating paid media campaigns; using media advocacy; negotiating free media time; assessing the relative effectiveness of radio, print, television, and other electronic media; developing media strategies for rural, urban, and suburban areas; targeting special populations through media; tracking and countering tobacco industry influence; and message development.

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• Tobacco-Use Prevention Among Youth

Presentations could cover topics such as youth advocacy programs, school-based tobacco prevention programs, programs to counter tobacco advertising aimed at youth, and other interventions to prevent youth and young adults from starting to smoke. Youth cessation sessions will be under the cessation program area.

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Last Modified on: 3/9/2007