Cessation—Includes reimbursement and insurance issues; telephone quitline services; innovative delivery methods; cessation programs in the workplace, health care, or other settings; cessation programs for youth and adults; cessation interventions for specific populations; and cessation training programs and certification.

Communications and Media—Includes planning, implementing, and evaluating paid media campaigns; using and evaluating earned media; assessing the relative effectiveness of different media; developing media strategies for rural, urban, and suburban areas; targeting special populations through media; message development; and computer-based communications technologies for small and mass audiences.

Evaluation and Surveillance—Includes conducting and analyzing population-based surveys on tobacco use and consequences; defining and measuring outcomes to evaluate tobacco control programs or specific interventions; conducting evaluations with limited funding; and publicizing evaluations and surveillance data.

Increasing Diversity/Eliminating Disparities—Includes increasing diversity in the tobacco control movement; encouraging partnerships and involvement of various population groups in all aspects of tobacco control programs; and strategies for identifying and eliminating disparities related to tobacco use among population groups defined by gender, race, ethnicity, education, income, disability, geographic locations, and sexual orientation.

International Tobacco Control—Includes supporting the Framework Convention on Tobacco Control and other international tobacco control efforts; partnering with international tobacco control advocates; modeling U.S. tobacco control efforts on foreign tobacco control initiatives; and information about new funding initiatives for international tobacco control efforts.

Legal Issues—Includes litigation; legal challenges to tobacco control policies; and legal strategies to achieve tobacco control policies.

Nicotine and the Science of Addiction—Includes research related to addiction; scientific rationale for tobacco control policies; current research in nicotine and other components of tobacco; and current research in addiction.

Non-Cigarette Tobacco and Nicotine Products—Includes smokeless tobacco prevention strategies; smokeless tobacco industry strategies, e.g. rodeo sponsorships; alternative nicotine delivery devices and related products; and smokeless tobacco and alternative products as harm reduction.

Tobacco Control Movement—Skills Building—Includes advocacy strategies; advocacy tools; building partnerships; and program management, including financial management and oversight, fundraising, sustainability issues, and incorporating best practices in tobacco control. This track will involve interactive skills training, including interactive formats such as small group activities that facilitate adult learning. These sessions may require some prior knowledge or be coupled with or follow another track's session to help prepare the learner for a stronger skills-building experience.

Tobacco Control Policies—Includes developing, enacting, promoting and enforcing tobacco control policies, such as clean air regulations; youth access restrictions; price increases on tobacco products; and restrictions on the promotion and marketing of tobacco products. This section will also include advocating for and defending funding for tobacco control programs.

Tobacco Industry—Includes current industry strategies; historical industry information; industry marketing campaigns; and all areas related to industry documents.

Youth—Includes youth advocacy campaigns and initiatives; school-based tobacco prevention programs; programs to counter tobacco advertising aimed at youth; developing youth outreach and inclusion elements in advocacy campaigns; and other interventions to prevent youth and young adults from starting to smoke.